Functions of Mass Communication
Wright (1960) characterizes seven functions of mass communication that offer insight into its role in our lives. Surveillance The first function of mass communication is to serve as the eyes and ears ...
In the past 10 years, mass communications underwent perhaps one of the most profound revolutions in their history, matched perhaps by the arrival of the telegraph and the telephone. Technology changes...
Media events as holidays of mass communication
The authors introduced media events as “the holidays of mass communication.” They introduced the topic to the readers by citing recent examples of what can be treated as media events. From a gener...
In a face-to-face communication, the source or the person who started talking to you expresses himself through the message in Aramaic. The encoding process involves his motor skills. These are his voc...